For all sponsorship sales, 23 Degrees Sports Management S.L. makes one of two choices. Sales can be done in house, or sales rights are be provided to a chosen sub-contractor to sell on our behalf. This depends on the market in which we are selling, and the nature of the sale. Marketing is also handled in this way with some properties having sub-contracted marketing and communication expertise brought in, and others being managed in house. These discretionary decisions are made with a full understanding of the needs of each and every individual property.